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I read how climate’s investors actually post.

3,023 climate and impact VCs, across 281 funds.

Investor Fund Top likes Med likes Top com. Med com. Signal
Tim SchumacherWorld Fund 304810248825%
Danijel ViševićWorld Fund 5018670775%
Caie KelleyLowercarbon Capital 43928220420%
Steve MelhuishEco-Business 8864478415%
Dr. Fabian HeilemannAENU 8066086317%
Kemi OlajideAfrica Climate Ventures 1845247133%
Hugo RauchClimate Club 3761054675%

A glimpse of the data behind it: real investors, by reach, conversation and signal.

Four in ten posts aren’t even their own words.

59% of what these investors put out is original. The other 41% is resharing, mostly to amplify portfolio companies.

41% is reshared, not original Original 59% Reshared

Most posts land in near-silence.

The top 10% of posts take almost half of all the likes. The median post gets 28.

Top 10% of posts The other 90%
Posts Top 10% Likes 46% of all likes

Substance and stories beat broadcasts.

Announcements are the single biggest category, yet they sit mid-table. Data takes and theses pull ahead.

Substance & thesis Broadcast & noise
Industry / data take 86 avg Funding / M&A 76 avg Hiring 65 avg Commentary: AI / tech 61 avg Commentary: founders 57 avg Event / podcast 55 avg Thesis / opinion 53 avg Educational 52 avg Commentary: market 50 avg Portfolio cheer 47 avg General observation 40 avg Commentary: climate 40 avg Micro-take 27 avg

The rare personal post wins biggest.

Personal posts are under 2% of everything shared, and they earn 4x the median engagement.

overall median 36 30 12 112 Broadcast Substance Low-signal Personal 4x the overall median

Likes aren’t conversation.

A third of posts draw no comments at all. The ones that spark real discussion are theses and data takes, not cheers or quips.

Sparks discussion Cheers & quips
Thesis / opinion 11.4 Industry / data take 9.0 Educational 8.5 Portfolio cheer 4.1 Micro-take 2.4 avg comments per post 31% of posts get zero comments

Four ways to be an investor on LinkedIn.

Sort every investor by how they post, not what they back, and the field falls into four archetypes.

Broadcaster 40% Analyst 30% Reactor 19% Omnivore 12%

The same field, four behaviours.

Reach and conversation turn out to be different muscles.

Broadcaster · 40%

The Broadcaster

Reports the round, the event, the win. Widest reach, least conversation.

Exemplar: Tim Schumacher, World Fund

Tension: every fund posts the same announcement.

Reach 41 Conversation 4.7 Conviction 5%
Analyst · 30%

The Analyst

Trades reach for conversation: data takes, tech reads, founder lessons. Highest conviction.

Exemplars: Jeffrey Bussgang, Flybridge Capital · Anna Alex, Wild & Free Animal Fund

Note: the raw material of an anchor voice is already here.

Reach 36 Conversation 5.8 Conviction 21%
Omnivore · 12%

The Omnivore

Smallest group, most prolific, most discussed. Owns no single lane.

Exemplar: Pär-Jörgen Pärson, Northzone

Tension: energy and reach, no territory.

Reach 32 Conversation 6.4 Conviction 11%
Reactor · 19%

The Reactor

Reacts more than it originates: quips, reshares, quick takes.

No named exemplars.

Note: a third of its activity is resharing.

Reach 17 Conversation 2.2 Conviction 3%

The voices in waiting.

Broadcasters win likes. Analysts and Omnivores win comments. The investors with a real voice in waiting are the ones already convicted or already prolific, who just lack a lane.

voice in waiting 0 7 45 likes Reach (median likes) → Conversation (avg comments) → Broadcaster Analyst Omnivore Reactor

A few investors already post with data, repeatedly.

Only 34 investors posted three or more data-backed posts. These are the voices worth studying.

Posted 1+ 100% Posted 2+ 41% Posted 3+ 19%

Thesis

Brendan Wallace
Fifth Wall

Contrarian thesis

Michael O’Brien
Síol Venture Capital

Policy / data

Martijn Lopes Cardozo
Regeneration.VC

Carbon-removal analysis

Daniel D. Scholz
The Climate Desk

Market data

Christian Hernandez Gallardo
2150

Energy data

Sera Tajima
Conscious Tech Ventures

Excludes one full-time content-creator account and a few off-topic personal spikes, so the ranking reflects investor communication rather than outliers.

Generic broadcast dies. A data-backed point of view wins, and almost no one supplies it. That gap is the opening.

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Happy to walk through any of these numbers with you.